BU2017032718: Entrepreneurship Assessment Activity 2

Required Length:  1,500 words

Marks Allocated:    30%

Individual, report format

Analyse an Australian entrepreneur of your own choice – try not to use Richard Branson or many of the well known one’s usually found in main-stream entreprenuerial textbooks or the ones that have been discussed in subject’s case studies.

  • Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion and contribute to this person’s success.
  • Discuss the characteristics of the entrepreneur.
  • Discuss the processes of opportunity recognition and idea development.
  • Discuss the type of business developed and the competitive advantage(s) of the business compared to that in the market.
  • Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. selling their business) he/she may take.

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